Big International Partners Announced For Air Race F1 in June

Tuesday 13th May 2014

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Three big-name brand sponsors have confirmed their partnerships with the new formula one class air racing series, Air Race F1, which will launch on 1 June in Spain.  Burn Energy Drink; Sportium, the sports betting company; and the insurance giant AIG are among the sponsors to join forces with Air Race F1 to develop the new international series of air races.

Burn, an energy drink from The Coca-Cola Company, participates extensively in motor sports and extreme sports, playing a major role in the development of these sports and athletes through its highly active community involvement.

Sportium, a joint venture between Spanish and British industry leaders Cirsa and Ladbrokes, is a sports betting house with an expanding number of high street shops and a growing online marketplace. Under new regulations this year in Catalunya, Sportium is rolling out an ambitious plan opening up hundreds of new shops.

AIG, the largest global insurance company, which is primarily active in large-scale business to business policies, is present in most people's every-day life without them even knowing.  Its participation in Air Race F1 is evidence to its support of community events that bring both its corporate clients and the end-user beneficiary together.

This year's inaugural Air Race F1 event will take place in Lleida Spain at the Lleida-Alguaire Airport, beginning an annual series of international events.  Air Race F1 only secures partners that see a value in a long-term relationship of mutual development with an alignment of marketing strategies and who share a motivation to encourage sporting excellence.  Air Race F1 is also in ongoing discussions with other brands for this and future events and welcomes innovative brands to come onboard.

CEO of Sportium Alberto Eljarrat commented:  "We pride ourselves in our differentiation from other sports betting shops through our attention to our customers and our ability to offer them more.  We are always looking for unique sports opportunities, so recognizing the importance of up and coming growth sports, such as Air Race F1, is part of our dedication to this effort."

Joaquim Edo Prat of Coca-Cola stated: "We are thrilled to have the opportunity to collaborate with Air Race F1.  This exciting sport fits directly into the strategy of the Burn brand, culture and lifestyle which we cultivate with devotion for our millions of community members worldwide."

Alvaro Mengotti, General Manager of AIG Spain & Portugal, said:  "Insurance plays such a crucial role in most aspects of daily life these days, and most certainly in sport.  It is therefore important for us to have a direct hand in the evolution of challenging sports.  Air Race F1 is a great opportunity for AIG to both help an event and benefit from the valuable promotional showcase it offers."

Jeff Zaltman, CEO of Air Race F1, said: "We warmly welcome these leading brands to collaborate on our event.  It is a great compliment to have these important companies accept Air Race F1 as a viable long-term marketing platform for their brands. In turn we are eager to prove our series to be a dynamic showcase to their target demographics, offering a sustainable high-growth return on their investment.  Working with brands that are such recognizable household names will help us to make our sport and our pilots recognizable household names."

Zaltman added, "These illustrious brands contribute to the exceptional support already provided by the Catalan government and the airport and community of Lleida, who are the hosts of this annual event."

The hosting partners of Air Race F1 include the Government of Catalunya, the City of Lleida and the new international Lleida-Alguaire Airport, among other regional bodies. Other important partners of the event include SEAT, which signed up as the Official Car of the Air Race F1, whose cars will be driven by the race teams while in Spain; and the Hotel Nastasi, a long-standing local fixture in the community of Lleida, and which will be the hub of activity 'off the race circuit' during the weeklong event for all the international race teams and VIPs.

About the Partners:

Sportium    www.sportium.es

In 2007, Ladbrokes & Cirsa created the 50-50 joint venture Sportium in order to manage sports betting in Spain, being a pioneer and market leader in this area. In 2013 the two companies agreed the expansion of the business to the online channel through Sportium.es. The brand reaffirms its leadership in sports betting nationwide thanks to its multi-channel presence: web, mobile and retail. In Sportium you can bet on more than 60 thousand markets a week, more than 100 types of bets per game and every sport you can imagine.

Burn     www.burn.com

Burn has contributed to the global explosion of the energy drink category. It's logo is a symbol of active fire that it provides the Lotus F1 Team ® and other consumers of energy to realize their original vision of the world. Dismantling category norms, consumers adopt a mindset of living out loud without fear of the boundaries created by society. Burn is available in more than 80 countries worldwide.

AIG     www.aig.com

American International Group, Inc. (AIG), is a world leading property-casualty and general insurance organization serving more than 70 million clients around the world in more than 130 countries and jurisdictions.  With one of the industry's most extensive ranges of products and services, deep claims expertise and excellent financial strength, AIG companies enables its commercial and personal insurance clients alike to manage virtually any risk with confidence. AIG are quoted in the stocks markets of New York and Tokyo.  AIG is the marketing name for the worldwide property-casualty and general insurance operations of American International Group Inc. All products are written by insurance company subsidiaries or affiliates of AIG Inc. Coverage may not be available in all jurisdictions and is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain coverage may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds and insureds are therefore not protected by such funds.

About Air Race F1:   www.airracef1.com

Air Race F1, based in London and Spain, has a team with many years of experience in organizing international air races and aerobatic competitions. The management team previously founded Flying Aces Ltd which organizes the Aero GP, the leading international pylon race, and other events including the 25th FAI World Aerobatic Championships held at Silverstone Race Circuit which set a new standard in air sports championships.

The Formula 1 airplanes, often based on the classic Cassutt, are a defined class which sets strict parameters regarding wing area, engine size and other characteristics of the design. All 8 airplanes race against each other at speeds of over 400kph together on a circuit just 2km end to end. Air Race F1 is comprised of highly regarded industry-leading experts who work hard to ensure this race is both safe and a monumental success for all involved.