Blue Islands Frequent Flyer Programme Takes Off

Monday 27th July 2020

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Blue Islands’ new frequent flyer programme ‘Blue Skies Club’ has got off to a flying start, with over 1,000 members joining in its first two weeks. Blue Skies Club is a contemporary take on traditional airline loyalty programmes. Its rules are designed to be simple and straight forward, making reward flights easy to achieve and with no surprise charges when you go to book.

 

The FFP is part of Blue Islands’ new product offering as the Channel Islands airline introduces new regional and inter UK air services commencing 31 August - including Southampton to Manchester and Dublin; Manchester to Southampton and Exeter; Exeter to Manchester and Jersey as well as Birmingham to Jersey; Bristol to Jersey and East Midlands to Jersey.

 

Commenting on the popularity of Blue Skies Club, Rob Veron, CEO Blue Islands said, “Many of our customers fly regularly and we wanted to thank them for their loyalty with a simplified reward programme that makes it easy to earn flights across the Blue Islands network. That’s why we are absolutely delighted with the initial response the programme has received. The level of sign-ups is beyond our expectations.”

 

Some of the key features of the programme are:

�" Blue Skies Points are earned on every one-way flight booked
�" All destinations require the same amount of Blue Skies Points to book
�" There is a simple £20 contribution to taxes and charges per passenger per one way flight

 

Blue Skies Club membership is free, customers can join at: https://www.blueislands.com/blue-skies-club/

 

Rob concluded: “In addition to the Blue Skies Club, our frequent travellers are also welcoming our new approach to fare choices. We have simplified down to two fare types: Blue Fly and Blue Plus.  Both include 23kg hold luggage allowance as standard, but Blue Plus also includes additional features such as Missed Flight Protection, Advanced Seat Allocation and Get Home Early flexibility; which we think our frequent travellers will find useful. We are determined to live-up to our tagline – The Welcome Difference!”

Ends

 

 

Background for Editors

Blue Skies Club

 

The concept behind Blue Skies Club is to be a very simple and transparent loyalty programme for frequent flyers. No hidden charges or variability in points required to redeem reward flights.

 

How quickly can you earn a reward flight?

You can enjoy a one-way reward flight when redeeming just 5,000 Blue Skies Points, which equates to just 10 one way Blue Plus flights.

Fare

Blue Skies Club blue miles earned per one-way flight

Blue miles needed to redeem a one-way flight

One-way flights required

Blue Fly

250

5,000

20

Blue Plus

500

5,000

10

 

Taxes and charges

The air fare is free, however there is a simple £20 fixed contribution towards taxes and charges per passenger, per one way flight. This does not vary by destination or flight choice.

New Fare Types

Blue Fly

• • 10kg Cabin baggage (Standard size 55x36x20cm)

  Blue Plus

  • • 10kg Cabin baggage (Standard size 55x36x20cm)

    Blue Islands, founded in 1999 originally as Le Cocq’s Airlink and then Rockhopper in 2003, took its existing name in 2006.  It has a team of 130, based in Guernsey and Jersey.  Flights operated under the Flybe brand since June 2016 until that airline entered administration in 5 March this year.  Blue Islands swiftly re-established itself as an independent carrier, continuing to operate without interruption,  Whilst the islands have been in lock down, Blue Islands has provided lifeline services for Jersey, operating essential flights to both Southampton and Gatwick – repatriating to and from the island, transporting key essential workers and ensuring those requiring off-island medical care get there safely.