PLAY Airlines expands network with Dohop and new airline partner easyJet 

Tuesday 8th October 2024

Reykjavik, Iceland  –  8 October 2024 – PLAY Airlines is excited to announce the expansion of its  PLAY Connect  platform with the addition of easyJet, made possible through Dohop's alternative interlining technology. The new partnership with easyJet, Dohop’s first airline partner, reflects PLAY's ongoing commitment to broadening travel options for its customers by providing seamless access to a wider range of destinations across Europe and beyond. With easyJet joining the platform, PLAY Connect now offers travellers more than 350 unique city pairs.

By adding these journeys to its own alternative interline platform, PLAY Airlines is making it easier than ever for customers to book connected flights.  Alternative interlining is a transformative approach in today’s airline industry, enabling carriers like PLAY to offer more flexible and diverse travel options without the need for traditional interline agreements. By leveraging Dohop's technology, PLAY Connect can provide customers with a broader array of destinations and a more streamlined booking experience, enhancing customer satisfaction and meeting the growing demand for unique travel itineraries.

The addition of easyJet to PLAY Connect marks a significant step towards PLAY Airlines' ambition to create a gateway for both Icelandic and international customers. PLAY Connect can now offer an even wider selection of global origins and destinations, extending far beyond its own network.

"With Dohop's alternative interlining technology, we are not just expanding our network; we're transforming the way our customers travel,"  said Tatiana Shirokova, Head of Distribution at PLAY Airlines. "The inclusion of easyJet into PLAY Connect allows us to provide an extensive range of destinations while ensuring a seamless and cost-effective travel experience."

Dawn Hardwick, easyJet’s Global Lead Strategic Airline Partnerships and Connectivity, comments  “At easyJet we’re committed to making travel as easy as possible as well as providing great value and more choice for our customers when they fly with us so we are delighted to be on Play Connect’s platform. With our strong presence at Europe's leading airports we are now able to offer connecting passengers on Play Airlines greater access to our route network connecting Europe's primary airports with great value fares and friendly service.”

PLAY Airlines envisions PLAY Connect as a pivotal platform in the airline industry, offering travellers an unparalleled range of travel options at a fraction of the usual cost. As PLAY continues to build on this foundation, there are plans to expand partnerships with more airlines from the USA, Canada, the Middle East, LATAM, and Asia. These future collaborations will further enhance Iceland’s accessibility to global travellers and offer more opportunities for international passengers to explore the world.

PLAY Airlines expands network with

Dohop and new airline partner easyJet 

About PLAY Airlines

PLAY airlines (branded as Fly PLAY) is an Icelandic low-cost airline which started operations in June 2021.  It now flies to more than 40 destinations between Europe and North America via Iceland.  Its fleet, among the youngest in Europe, consists of 10 Airbus A320/A321 neo aircraft.  PLAY carried 1.5 million passengers in 2023 with an average 83.4% load factor.  In 2022, PLAY was awarded the Start-up of the Year by CAPA - Centre for Aviation.  PLAY was also recently recognized as the airline that Icelanders believe has the most positive impact on Icelandic society.

About Dohop

Dohop is a European market leader for alternative interline solutions, based in Reykjavik, Iceland. Through facilitating simple and profitable air-to-air and air-to-ground interline partnerships, Dohop empowers airlines and their intermodal partners to unlock unlimited connections and tap into new demand through new partnership opportunities. Dohop also provides connection services that hold a high performing 4.4 TrustScore.

Founded in 2004, Dohop’s team of 100 passionate travel technology experts has enabled new opportunities for connecting journeys for the company’s ever-growing network of 85+ airlines and travel providers, including easyJet, Transavia, Air France, Vueling, and Air Transat.