Jordi Porcel joins Vueling as Sales Director.

Wednesday 25th January 2012

Vueling's Sales Department generates more than 50% of the company's business and plays a key role in bolstering the business traveller base.

He joins from British Airways where he has previously Sales Director for Spain, Portugal and Gibraltar.

Vueling, the new generation Spanish airline, announces today the appointment of Jordi Porcel as its new Sales Director, effective immediately. Jordi joins from British Airways where, since June 2005, he has served as Sales Director for Spain, Portugal and Gibraltar. In the last 12 months he has looked after the markets of Chile, Argentina and Brazil.

In his new role he will lead a 25-strong team and serve on the airline's Steering Committee. He will be responsible for one of the most significant areas of turnover for the company, responsible for managing agreements with travel agencies, tour operators and charter flights. This Department generates more than 50% of the airline's total business annually.

Jordi brings extensive experience of over 23 years working in the aviation sector to Vueling. "I am delighted to be joining such a forward thinking and energetic airline," he said. It is a challenging time for the airline industry in general as managing costs is critical, but we need to strike a balance and continue to deliver a high level of customer service too. Therefore, we must be creative in implementing new practices that support both objectives."

Jordi Porcel will be responsible for the sales strategy in Spain, and also in other countries where Vueling operates; especially in strategic markets including France, Italy and the Netherlands. His Department is the cornerstone in enhancing Vueling's strategy to appeal to business travellers, who already account for about 45% of the customer base.

Jordi Porcel (CV):

Jordi Porcel, 47, has served in aviation since 1988 when he first worked with British Airways tasked with developing operational and Customer service functions at Barcelona Airport. Having completed some 23 years' service at British Airways, he was most recently responsible for the integration of the sales teams of British Airways and Iberia in Spain, Chile and Argentina, following the merger of both companies under the IAG Group.

At British Airways Jordi has been a member of the British Chamber of Commerce in Spain and Portugal, Member of the APJC (permanent working group which includes representatives of aviation companies and travel agencies of Spain) and Secretary General of the Association of Airlines of Spain (ALA).

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