Charles Porteous heads up Seefeld Group which brings together a team of experts from key marketing disciplines to assist companies in building their brands and enhancing selling activities on an international scale.
Experience with internationally oriented clients in aviation, consumer products, manufacturing, and B-2-B services and in senior marketing positions at Bombardier reflects Charles' comprehensive understanding of marketing strategy.
The pursuit of marketing excellence has been the central focus for Charles during his 20+ year career. He passionately believes that great products and brands only reach their full market potential when their benefits to the customer are clearly identified, evaluated, and communicated in the context of meeting real market needs.
Charles has an MBA specializing in marketing and international business and a Bachelor of Arts degree. Having previously lived in the UK, Europe, and the U.S., he is now based in Montréal, Canada.
President, Seefeld Group.
Tuesday 5th November 2024
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